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Publicity – With a Face

publicity-72soul-stockfreshIt is an issue we all face:  How do we publicize our events?  How do we get the word out?

Often, publicity for our women’s events is fairly impersonal.  We use print media–announcements in the bulletin, posters around the church and in the women’s bathroom. Possibly you have used a radio ad to publicize a big event.  Plus, now there is social media: events can be posted on the church website, posted on FaceBook, and probably even tweeted if you know how to do that.

However, I think the most effective form of publicity has a personal touch:  a personal invite, a hand-written card, an announcement made by one of the women during a church service, class or event–where a face can be associated with the event.  And what if we decorated a table with all the pertinent information available, PLUS a person at the table to answer questions and personally invite women who walk by?

Posted in: Lessons Learned, News & Information, Retreat and Event Planning, Starting Points in Retreat Planning

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